A BRAVE NEW WORLD
"Cleanliness is next to Fordliness"(5), was an attitude impressed upon the people of Aldous Huxley's, Brave New World. A society free of disease and suffering was achieved through a technique of conditioning called hynopaedia. "Civilization is sterilization", was a hynopaedic slogan used to attain the ideal society. This idea was manifested through the anesthetizing people's emotions, the sterilization of humans and the cleanliness of society.
The Brave New World untaint...
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