MARKS & SPENCER TO LAUNCH NEW BRAND CONCEPT YOUR M&S'
Marks & Spencer has formulated a new brand concept, Your M&S', which will be used across advertising and in stores from September. According to the company, its core brand is trusted, but seen as middle-class and boring, while its sub-brands are seen as over-diversified and show a lack of confidence.
The new brand is an attempt to create a co-ordinated message across all categories and reconnect with the company's core customers. You...
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