| The true measure of success for any film lies in its ability to establish a relationship with its audience. Perhaps more than in any other genre, the horror film must be aware of this relationship and manage it carefully. After all, the purpose of a horror film is not necessarily to invoke thought, but rather to evoke an emotional reaction from its audience. Horror films of all types have used frightening images, disturbing characters, and thrilling sequences to inspire fear. Within the genre, "...
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