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| As spotted over on marketing blog MarkLives.com. This has to my favourite piece of marketing from a fashion brand for the year. We’ve featured Love Jozi a couple of times - big fans. The brand recently launched a spin-off label called Luv Jozi made to look like a cheap Chinese rip-off of the original - supported with a great photo shoot and website. It seems like a lot of Love Jozi fans were take in and even leapt to the brands defence. This is the first I’ve heard of a brand faking itself....
Approximate word count: 410
Approximate pages: 2 (250 words per
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