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A Comparative Study On The Promotion And Advertising Used By Tesco And Carrefour Hypermarkets In Malaysia
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| ABSTRACT This study was set out to compare the promotion and advertising strategies used by Tesco and Carrefour hypermarkets in Malaysia. Various selection of relevant literature was sought to establish a solid framework. Through a survey which covered a sample population of 30 respondents, the study was able to determine that Tesco seems to be more popular compared to Carrefour. It highlighted that effective advertising and promotion strategies have contributed to the hypermarket’s popularit...
Approximate word count: 2523
Approximate pages: 10 (250 words per
double-spaced page) |
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