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(Report) Sonic Restaurant- Dealing With Targeting The Hispanic Community
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Introduction
For many companies, marketing to the Hispanic community has proven to be very challenging. Sonic drive-in is one of these companies that are currently exploring the ways to target this group.
Problem
Because there are so many different cultures within the Hispanic community, researchers have found it very difficult to target this group as a whole. Many companies don’t believe Latino’s to be a viable target and they don’t want to spend the time or money trying to rese...
Approximate word count: 1317
Approximate pages: 6 (250 words per
double-spaced page) |
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