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'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa
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When it comes to buying apparel and electronics, shoppers are most interested in hearing from their peers about products, retailers and past shopping experiences. In a recent survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, consumers say that word of mouth is still the number one influencer in their apparel (34.3%) and electronics (44.4%) purchases.
In addition to first-hand knowledge, product reviews (36.8%) and retail advertising inserts (29.2%) – or...
Approximate word count: 526
Approximate pages: 3 (250 words per
double-spaced page) |
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