With the introduction of its innovative "Name Your Own Price" services program in April 1998, Priceline provides this unique transaction service allowing consumers and businesses to leverage the Internet for the buying and selling of leisure airline tickets, hotel rooms, rental cars, cruises, vacation packages and even home mortgages. Since launching its business, priceline.com has sold millions of airline tickets, hotel room nights, and rental car days.
Priceline.com is the patented Internet ...
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