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Ice Cream market analysis
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Secondary research summary #1 – The US Market of Ice Creams and Related Frozen Desserts
Ice cream is a subcategory of the frozen dessert which has projected sales in 2010 of approx. $24 billion. Additionally, ice cream itself now captures 59.7% of this market, with total sales of $12.9 billion. There is currently a 3.7% growth rate based on current sales figures. This growth in sales is not due to a market which is consuming more ice cream, but rather is spending more on the ice cream that it...
Approximate word count: 499
Approximate pages: 2 (250 words per
double-spaced page) |
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