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P&Amp;G Vs Colgate
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| Introduced in September 2002, Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels, P&G...
Approximate word count: 1096
Approximate pages: 5 (250 words per
double-spaced page) |
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