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A Communications Framework to Evaluate Sales promotion strategy
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1.0 Introduction
Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques aimed at brand loyalty thus repeat purchases, sales promotion practitioners have attempted to reposition their discipline due to the increased, intense, competitive environment that many organisat...
Approximate word count: 1521
Approximate pages: 6 (250 words per
double-spaced page) |
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