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A broad view of public relations
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A Broad View of Public Relations
Many individuals, reference manuals, companies and firms have their independent thoughts and ideas on what Public Relations can be defined as. The definitions range from concise to lengthy and also border on different industries. Fraser Seital defines it as a “planned process to influence the public opinion, through sound character and proper performance based on mutually satisfactory two-way communication.” (Seital, 2004) Edward Bernays states that public...
Approximate word count: 561
Approximate pages: 3 (250 words per
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