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IHG - Using Technology as a Competitive Advantage
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| Here is a brief summary of this essay:
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IHG at a glance
The World’s Hotel Company
- a multinational company which operates 7 hotel brands
- world’s largest hotel operator (with 558,153 rooms)
- 3,763 hotels in nearly 100 countries
- world’s largest loyalty program (with 33 million members)
- 130 million stays per year
- headquartered in Windsor, England from 1777
Products
Brands include:
• InterContinental
• Crowne Plaza
• Holiday Inn
• Holiday Inn Express
• Staybridge Suites
• Candlewood Suite...
Approximate word count: 744
Approximate pages: 3 (250 words per
double-spaced page) |
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