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1. Analyze the five forces acting on BP. Which of them appear to bring the greatest threat to the company?
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Threat of new entrants (High)
The threat of new entrants in the oil industry is strong. BP is a market leader, but the strong growth of the industry, combined with the low costs and easy access to buyers are tempting for new comers.
Buyer Bargaining Power (Moderate)
Needs of consumers are high and there are no substitutes of motor fuels. That indicates a low degree of buyer power. Even though the brand awareness is high, because of the extreme budgets for marketing and advertisement of oil ...
Approximate word count: 416
Approximate pages: 2 (250 words per
double-spaced page) |
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