MAC Branding
In 2004, Apple sold 807,000 iPods, surpassing for the first time the number of Macintosh computers it sold (749,000). What is Mac’s brand strategy since then?
MAC sales increased dramatically since 2004 . In 2004, Apple's overall PC business was growing more slowly than that of its Microsoft- and Intel-based competitors .
According to Leander Kahney , if Mac users are so loyal, it is due to the brand. The current CEO, Steve Jobs, spent $100 million marketing the i...
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