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Bachir Comair
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According to Wild Planet, the notion that toymakers can simply design toys that they wanted as children does not work due to the rapid changes and diversities in the environment between generations.
Strength:
A company typically has to generate many ideas in order to find a few good ones; wild planet gathers ideas from different sources not only from designers and the marketing team, but also from kids themselves (customers).
Innovation begins with creative ideas. This is the case of wild...
Approximate word count: 576
Approximate pages: 3 (250 words per
double-spaced page) |
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