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Impact Of Online Grocery Sales To The Retail Sector
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1. Introduction
Grocery shopping has been regarded as stressful and as a chore (Aylott and Mitchell, 1998). This fact suggests that it would be reasonable to expect consumers to eagerly embrace the convenience brought by online grocery retailing. Surprisingly, however, the uptake of online grocery services has been slower than anticipated. In the UK, online consumer expenditure accounted for only 0.4% of the whole £95 billion UK grocery market (Peppers and Rogers, 2001). Even for Tesco, the mo...
Approximate word count: 2486
Approximate pages: 10 (250 words per
double-spaced page) |
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