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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
' There is a growing realization that services marketing management not only requires new theories and approaches but that these perspectives are changing the whole paradigm of marketing'.
Introduction:
Over the past three decades services marketing has emerged as a well established area in its own right. However, the original boundaries that exist...
Approximate word count: 3091
Approximate pages: 12 (250 words per
double-spaced page) |
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