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3m And Norton
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3M and Norton
Evolutionary vs. Classical Strategic Management
A Case Study from Jim Collins & Jerry Porras, Built to Last, 1997
Questions for Discussion
(1) 3M’s strategy contradicts nearly everything that an MBA program is supposed to teach you about planning and control. Explain:
a. How would marketing studies and product planning benefit 3M in producing more successful products?
b. How 3M can expect to survive in the long run if it is unable to compute the return on investment and ca...
Approximate word count: 5949
Approximate pages: 23 (250 words per
double-spaced page) |
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