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M&M
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1.1. Market Research
The scope of market research performed included industry analysis of both the Australian confectionary market and the personalised products/gift market. The branding and performance of M&Ms and MyM&M’s worldwide was also considered.
Customer research consisted of three focus groups, several interviews and a survey, which focussed on both corporate and consumer segments of the market.
1.2. Industry analysis
Australian confectionary market
Research on M&M’s and...
Approximate word count: 3607
Approximate pages: 14 (250 words per
double-spaced page) |
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