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Mac Mini Marketing Plan
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Marketing Strategy for
Apple’s Mac Mini
1. Executive Summary
Our objective is to build a highly loyal customer base for the Apple’s Mac Mini as the family management and networking system of choice. This is based on a strategy to delight customers through a customer needs based marketing strategy so that customers will give us repeat business throughout their life, and refer our products and services to their family and friends.
2. Current Marketing Situation
The Mac Mini is a diff...
Approximate word count: 3083
Approximate pages: 12 (250 words per
double-spaced page) |
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