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A Business Strategy Typology for the New Economy:IO view,Resource Based View Etc...
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A Business Strategy Typology for the New Economy:
Reconceptualization and Synthesis
John A. Parnell
Texas A & M University-Commerce
ABSTRACT
Research on the nature of the competitive strategy-performance relationship has focused primarily on traditional, brick and mortar businesses. Although competitive strategy theory is applicable to the new economy, generic strategy typologies do not account for the opportunities and challenges that this economy has presented to strategic managers. Thi...
Approximate word count: 9282
Approximate pages: 36 (250 words per
double-spaced page) |
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