| The Macroenvironment includes all factors that influence an organization but are out of its direct control. Your market or environment is continuously changing, and the company must be able to adapt. There may be aggressive competition or rivalries in a market. The trend towards globalization means that there is always the threat of substitute products and new entrants. The wider the environment is for your product, the more you need to compensate for changes in culture, politics, economics and ...
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