Coca-Cola, an established brand internationally, does a marketing flop. How does a multi-billion-dollar corporation fail in the launch of a new product? What led to what some experts call the "Coke Fiasco" in 1985?
In 1985 Coca-Cola decided to introduce to the market a "variation" of the original formula. They called the product, New Coke, with the intent that it too would take the market by storm like its predecessor had. However, according to various articles, it soon became clear that custo...
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