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B2B vs. B2C Marketing
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B2B vs. B2C Marketing
Business-to-business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business-to-consumer (B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is different. There are profound differences that a business must remember when developing marketing activities.
Although the marketing programs are the same for each type of business (events, dire...
Approximate word count: 961
Approximate pages: 4 (250 words per
double-spaced page) |
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