ICELAND Foods Ltd.
Iceland Foods knows that a bag of frozen peas is only as good at the freezer it's kept in. The company will sell you both from its chain of more than 700 grocery stores -- over 300 of which also sell home appliances -- in the UK. After a disastrous thaw into general groceries, the company has returned to its chilly roots in retailing frozen foods, most of which are private-label convenience foods with flat £1, £2, or £3 price tags. Its grocery stores also offer home delive...
Approximate word count: 546
Approximate pages: 3 (250 words per
double-spaced page) |