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Pakistan
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| Franchising in Pakistan has recently been growing especially in the hospitality sector. Several major U.S. hotel chains, three major U.S. restaurants, and a U.S. car rental company are currently represented in Pakistan through franchisees. Franchising provides multinational companies with an opportunity to enter the Pakistan market without a major capital commitment thus reducing the investor's risk. The local franchisee offers a foreign firm local expertise and can help in adjusting to the P...
Approximate word count: 338
Approximate pages: 2 (250 words per
double-spaced page) |
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