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(Commercial Semiotics) Myth in Slim Jim's "Camouflage" and GM's "Elevation"
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| Commercials often take their viewers to another world. As a rule, this world must imitate our own for any sense of understanding and purpose. Advertisers take advantage of this aspect of video storytelling to help people connect with their products and view them in ways which are desirable for the company. A myth is created around the product being advertised to position the item favorably in the consumer's mind. Two commercials which display examples of mythologizing products and our society a...
Approximate word count: 909
Approximate pages: 4 (250 words per
double-spaced page) |
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